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"Why Typography Matters?"

 https://www.youtube.com/watch?v=eZSe4xVXHhI&t=242s

This YouTube video was published in 2017, where we learn examples of typographical errors that could lead to confusion and misunderstandings by the reader, especially if he/she has few seconds to understand the information conveyed by the flyer, card, or other communications media.  

Mr. Benjamin Banister's https://portfolio.benjaminbannister.com/why-typography-matters 

website specifies typographical designing solutions such as:

  • display a hierarchy of information by importance of data, considering that the reader reads the information from top to bottom.
  • Adjust the weight of the information by font size and other font characteristics (bold, italic, etc.)

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