https://www.youtube.com/watch?v=eZSe4xVXHhI&t=242s This YouTube video was published in 2017, where we learn examples of typographical errors that could lead to confusion and misunderstandings by the reader, especially if he/she has few seconds to understand the information conveyed by the flyer, card, or other communications media. Mr. Benjamin Banister's https://portfolio.benjaminbannister.com/why-typography-matters website specifies typographical designing solutions such as: display a hierarchy of information by importance of data, considering that the reader reads the information from top to bottom. Adjust the weight of the information by font size and other font characteristics (bold, italic, etc.)