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Choosing a Typeface


The reading of the article "How to Choose a Font: A Step-by-Step Guide," written by Douglas Bonneville, on March 24, 2011, helped in my understanding of the importance of developing a planned set of steps when choosing a typeface. 
As an undergraduate visual arts student enrolled in a graphic design course, most of the information in the article was new to me. Also, I have realized that I have been missing the many components of the art process that takes place when creating a poster, a book, an advertisement, a logo, etc. We are used to enjoy the final product that we do not stop to think about the graphic designers' art process who created them. 
The following basic questions are some that I have found important to address when planning to choose a font and a typeface:
  • What is the difference between typeface and font?
  • What are the parts of letters?
  • What are the parts of numbers?
  • What are the parts of a book?
  • What are the parts of a text/document?
  • What are the art elements and principles of design to consider when creating a document, poster, advertisement, book, etc.?
  • Who is the audience and the purpose towards whom the graphic design is created?
Mr. Bonneville's advice regarding "investing in a quality extended type family upfront" and "consult well-respected typography-related resources" are well taken. He concludes: "knowledge of type gives you the power to express yourself more creatively with it...you first need to know what and where the edges are."



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