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Taglines...


 

It takes much thinking to develop a tagline that would allow the message to be understood or supported by the viewer. A message to intellectually and emotionally engage the viewer, so he/she can take a personal perspective through ideas or actions about an issue. It is the viewer's individual response/reaction that the artist is wishing to accomplish by his/her creation. My aim was to create a tagline to engage the viewer's personal responsibility with the climate change issue. 

A screen shot of two taglines choices that were constructed as a personal question are shown. I felt that the taglines were too long, reason why I stayed with the same tagline that the google search raster image provided. 

This exercise was important because it helped me practice with the available "Adobe Illustrator" tools regarding taglines. 




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